The digital advertising industry was sized at $49.5 billion in 2014, and by 2019, it is expected to grow to over $100 billion. Digital advertising has been given such a rise primarily because of the improvement of the technology and the mass availability of gadgets like mobile phones, and computers. Thus, it also explains why it is said that the future or digital advertising will witness a massive influx of mobile ads. By 2019, the share of mobile devices in the overall U.S. ad market and its Internet ad market is expected to rise to 16% and 45%, respectively. The advertising revenue in 2014 was recorded to be $49.5 billion and with the bettering investment, larger return is guaranteed. Other than the aforementioned, one highly used platform in the US is Admob, which is an in-app advertising platform and a portmanteau for “advertising on mobile”. It is an excellent source for efficient monetization and is flooded with excellent features. It is relied upon by some of the leading developers and advertisers in the world and there are over 1 million apps using Admob, 200 billion ad requests per month and some more very impressive statistics. In this article, we would discuss in details the different ad formats provided and Admob eCPM rates in US.
Admob Rewarded Video eCPM Rates in the US
Quite a quid pro quo, Rewarded Video Ads are basically an all happy situation, when both the advertisers and the publishers seem to be content with the practice. They are more known and favored in the mobile games sector and is a great way of integration of the ad into an app. They allow convenient and effective communication of the brand’s message, and also results in good monetization. Here, basically, consumers can watch the ads in exchange for lives, points or other virtual goods. They do not even disrupt the flow of the game, and the user experience remains great. It has real good retention and opt in rates and they also witness major customer loyalty which brings the engagement rate of 90%. Other than that, they also have pretty high click through rates. Admob is said to offer a complete solution for this particular ad format, with intuitive ad formats in portrait and landscape mode, revenue optimization through rewarded mediation, and robust performance analysis by connecting to Firebase. They also have a pretty great CPM rate to offer, which is a strong $20 for iOS and $14 for Android. These are probably the highest one could offer and undeniably they are great.
Admob Native Ads eCPM Rates in the US
Basically the ads that match the look, feel and function of the media format in which they appear and they often appear on social media feeds or on web pages. The one reason it stands out is that it does not really look like ads and does not constantly appear on the screens as pop ups, despite one hitting on close, a million times. They camouflage with the editorial flow of the page and its non-disruptive nature brings to it all the attention and praises. When browsing on Google, have you noticed the ad listings that appear on the top of the search results, or have you noticed terms like “recommended for you” or “suggested for you” on Instagram, Facebook or YouTube? These are the native ads. Admob’s Native Advanced ads allow you to create and implement highly custom ads that fit your app. They send you the ad components and on rendering them in your app, you can guarantee excellent user experience. The CPM offered is $1.5 and $3.0 for iOS and Android respectively. They would appear as great as what they have to offer for other ad formats, but for Native Ads, it is good.
Admob Banner eCPM Rates in the US
A very popular form of advertising, Banner Ads are image based ads than text based ads and is basically a a rectangular graphic display that stretches across the top, bottom or sides of a website. Also called Display Advertising, they contain static or animated images or media and are usually placed in high-visibility areas on high-traffic websites. Admob’s banner ads appear at the top or bottom of the app screen and will definitely prompt users to perform an action like install apps, visit websites, get directions, view products or call a phone number or more. Their in-app engagement ads expand to full screen when the banner is tapped and their smart banners automatically resize to fit different screen sizes as you rotate the device. While the CPM offered would not look great, but compared to what the other platforms have to offer, it is quite good. They offer a CPM of $0.45and $0.50 for Android and iOS respectively.
Admob Interstitial eCPM Rates in the US
Interstitial Ads are those that have full screen ad formats and cover the entire interface of an app and appear at natural app transition points like when the game is paused or when you complete a level and are moving on to the other one. They are most preferred because of their feature of spreading out on the screen, which makes it more eye-catching and engaging. Also, they provide the users of an option and they can skip the ad if they do not wish to watch it, which is also an excellent way of assuring user experience. Advertisers make use of Abmob’s Interstitial Ads to create engaging brand experiences, or direct action, such as driving app downloads. Nevertheless, the CPM offered for the given ad format is $13 and $9, for iOS and Android respectively and the CPM is pretty good too. Not only is Admob paying one of the highest CPMs for this ad format, they are quite sure that they would prompt actions and conversions.
If you’re an app developer and looking to do a revenue analysis for your upcoming app which would have a significant volume of US traffic, I believe the table above would be helpful. Also, know that the mentioned eCPM rates are averaged out since eCPM is a metric that varies on a number of factors and is dynamic in nature. Keep visiting Blognife for more interesting articles on traffic monetization, cpm rates, and other tips. In case you want to know more about Admob eCPM rates in India, check this out.